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isoars.com is a division of Mainstreet Media Group (MMG), publisher of 21 California newspapers and magazines. Some of our newspapers have published for over 150 years. Our design team, or “e-pod”, consists of degreed professionals eager to deliver your site as ordered, on time and on budget.
What is isoars.com?
All isoars.com Web sites have an isoars.com URL, or web address. (If you want to keep your old URL, that’s great, we’ll re-direct it to isoars.com – the more traffic the better.) We use the isoars.com URL for two reasons: 1) it’s easier for MMG to promote the sites we build, and host, if there is one root URL; and 2) it’s easy for consumers to remember. Like Google, it’s, um, odd.
How does isoars.com beat the competition?
We can build a great site for a modest investment, but our claim to fame is not building your site it’s getting people to your site. That’s why every isoars.com Web site package includes a year worth of marketing. We’ll run ads every Friday in 44,409 newspapers, and we’ll place an online ad on our local newspapers’ Web sites. Our ability to drive traffic to customer sites is a proven fact. Every month, we e-mail a report to our 42 online/isoars.com customers, like this:
| Online Ad Views | Visits to your site | |
| Gilroy VW/Mazda | 700,017 | 2,123 |
| Hazel Hawkins Hospital | 488,259 | 1,331 |
| Monterey Mercedes | 497,835 | 1,115 |
| Mushroom Mardi Gras | 610,461 | 2,044 |
Last month, our sites had over 1 million pageviews. Readers left our sites to visit advertiser sites over 36,000 times. In this regard, we have no local competition.
Is isoars.com, or any Web site, a good investment?
Our customers range from an auto dealer, restaurant, janitorial service, rehabilitation clinic, and government agency, to a physician, country club, and furniture store. For some, a Web site is a digital brochure - an inexpensive, effective way to show your wares and services. For others, like us in the communications business, it’s a lifeline to the future.
Our Web site design fee ($599 for five pages; $999 for 10; $1,599 for e-commerce) is very competitive. Some local designers charge thousands. Better yet, our newspaper/online promotion packages are unmatched. With three levels ($349, $589, and $1,199) your business will be showcased in more than 44,000 newspapers per week, and we guarantee that your ad on our sites (with a click-through to your site) will be seen up to 450,000 times a month!! The result is a cost per thousand impressions we think is most competitive in the entire market.
| Impressions per month | Cost per 1,000 impressions | |
| isoars online/print | 427,636 | $1.38 (at the $1,139 level) |
How much do isoars.com customers save vs. regular rates?
Isoars.com customers save up to 60% on published rates.
$321 package
Normal cost for a 2x2 ad in four newspapers and an online ad: $570.
$749 package
Normal cost for an eighth page ad in four newspapers and an online ad: $1,675.
$1,499 package
Normal cost for a quarter-page ad in four newspapers and an online ad: $2,875.
How does the process work?
First, our Web site designer will sit with you and discuss your business, products and services, and get a feel for the image you want to portray to the public. Next, we’ll offer several design ideas to choose from. Then, we’ll work with you using our eight page design worksheet, discussing Web site content, pages, artwork, etc. This whole process may take an hour, or two.
Within 3-4 weeks, you’ll see a complete site online and have a few days to make final changes. Last, we’ll design your newspaper ad and online ad based on your Web site’s look, so that you have a complete, synergistic package. Advertisers are not only free to change newspaper and online ad offers and content, we encourage you to do that frequently. Fresh content leads to more page views and better response. To that end, each isoars.com customer also receives an hour of time each month for Web site updates.
